Vaishali Rastogi

Vaishali Rastogi is the global leader for Boston Consulting Group’s Technology, Media & Telecommunications (TMT) practice. She has held a number of leadership positions, including heading BCG's business in Southeast Asia—covering all ASEAN markets—during which time she led a rapid expansion of the business into digital, analytics, and transformation.

Vaishali has also been the co-leader for BCG’s sales work globally, leader for go-to-market for rapidly developing economies, and the Asia Pacific leader for BCG’s Marketing, Sales & Pricing practice. She has been a member of BCG's global Executive Committee.

Vaishali brings deep experience in helping transform telcos, technology, and other consumer facing businesses across many markets. She has published multiple reports on digital transformation, go-to-market, and consumers in Southeast Asia. She is also leading efforts on how the new reality post-COVID-19 will affect different sub-sectors of TMT, and how companies can rebound and reimagine their business model and operations to seize advantage in adversity.

AREAS OF EXPERTISE

Global leader for BCG’s Technology, Media & Telecommunications practice
Transformation and BCG Turn
Marketing, Sales & Pricing and Consumer insights
Go-to-market strategy and execution
Consumer goods in emerging markets across multiple consumer-facing categories
Growth strategy and category strategy
Digital and analytics
Sales force effectiveness
New business development

EDUCATION

MBA, Indian Institute of Management in Ahmedabad
BCom, Mumbai University

Publications and Videos

Boosting Women in Technology in Southeast Asia

To create a more balanced and equitable workforce, the industry needs to understand how crucial moments of truth draw women to tech careers—or push them away.

A $2 Trillion Plan to Bring Two Billion More People into the Digital Age

Making high-speed internet access available to those who lack it—in both developing and developed nations—is a critical task for the global community.

How CEOs Can Win the Fight and Transform to Win the Future

CEOs should respond proactively, act decisively, and provide a clear agenda. Focusing on five priorities now is key.

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Time for action: In times of COVID-19 Telcos need to move rapidly to be part of the solution

Telcos play a unique role in building and sustaining connections in a functioning society. Protecting this capability must be their top priority.

The Tech Star Keeps Burning Bright

Many tech companies are reaching middle age and need to reinvent and transform themselves to stay relevant. They also need to broaden their core purpose to address their role and influence in society and their effect on the environment.

The Last Decade Was Great, but What About the Next?

As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?

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Unlocking and Building Value in Telecom

Operators have struggled to break free from the familiar constraints of regulation, legacy, and often-unfavorable competitive dynamics. Rather than bleed outdated business models dry, the future demands that they be bolder in strategy and execution.

In Media, Subscriptions Matter Most

As entertainment, print, and gaming companies pursue subscriptions in a crowded field, they need to create the right offer at the right price for the right customers—or risk losing them altogether.

Optimistic, Collaborative, Persistent

The future will not be as dire as many predict—so long as we work together to meet our most pressing challenges and apply the solutions with diligence and consistency.

Ascent to the cloud: How Six Key APAC Economies Can Lift – Off

The public cloud has emerged as an important technology platform offering benefits to businesses that extend far beyond convenient data storage and innovative applications. By boosting internal productivity, ensuring a robust security environment and providing the technology and tools such as artificial intelligence and machine learning to enable digital transformation, the public cloud makes it possible for companies to develop new revenue streams and drive higher productivity within their organizations.

Ascent to the Cloud: How Six Key APAC Economies Can Lift-off

As users realize its benefits, public cloud adoption is set to drive significant economic value in key APAC markets through GDP and employment uplift. Impact can be further boosted as providers, users and regulators address adoption challenges.

Ascent to the Cloud: How Six Key APAC Economies Can Lift-off

Deep Expertise, Broad Experience