For the first time in over a decade (pandemic aside), the personal luxury market is facing a lack of growth. For the 11th edition of True-Luxury Global Consumer Insights, BCG and Altagamma have partnered to explore what’s behind recent shifts in the sector—and what will shape the way forward.

Education
- MBA, Columbia Business School
- MSc, industrial engineering, Politecnico di Milano
- BSc, industrial engineering, Politecnico di Milano
Guia Ricci joined Boston Consulting Group in February 2010. She is a core member of the Consumer Goods practice, with a focus on fashion and luxury.
Guia has developed her broad expertise working with high-end European and Italian department stores, luxury companies, apparel companies, and apparel retailers on topics including advanced analytics and data, digital and omnichannel, merchandising and collection structure, organizational redesign, new concept development and launch, and consumer understanding and segmentation.