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Jürgen Lücke

Managing Director & Senior Partner


Jürgen Lücke leads The Boston Consulting Group’s biopharma commercial-excellence business globally and the firm’s Health Care practice in Germany and Austria. He previously led the Health Care practice in the US, where he worked for more than a decade. He is a core member of BCG’s Marketing, Sales & Pricing practice.

Since joining BCG in 1996, Jürgen has engaged extensively with biopharma, medtech, and animal health companies around the world on issues related to product and service commercialization, organization design and effectiveness, operating model redesign, new go-to-market approaches, and new business models. He has also led numerous large-scale transformations.

Before joining BCG, Jürgen worked for the Institute of Jet Propulsion and Turbomachinery at RWTH Aachen University, where he earned his doctorate degree in aeronautics and astronautics.

Areas of Expertise

  • Biopharma, medtech, and animal health
  • Marketing effectiveness
  • Sales force effectiveness
  • Operating model redesign
  • Launch excellence
  • Life cycle management
  • Commercial transformation


  • PhD, mechanical engineering, aeronautics and astronautics, RWTH Aachen University
  • Master’s degree, mechanical engineering, RWTH Aachen University
  • Vordiplom, economics, RWTH Aachen University

Honors and Awards

  • Springorum medal, RWTH Aachen University
  • Borschers medal, RWTH Aachen University
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