Karen Lellouche Tordjman is a BCG Fellow and a core member of the Marketing, Sales & Pricing, Industrial Goods, and Insurance practices at Boston Consulting Group. Karen also leads BCG’s Pricing Enablement Center in Paris.

Since joining BCG in 2004, Karen has worked across the spectrum of the automotive sector, implementing major transformation programs and focusing on digital issues. Her recent client work includes developing and supporting the implementation of a digital customer experience program for an OEM. During this case, she helped design a seamless customer journey and CRM program, define a mobile strategy, and execute a new communications strategy.

She has also worked extensively on a large number of marketing, sales, and pricing projects across various industries, with a focus on marketing analytics, digitalization, and multichannel customer experience.

Prior to joining BCG, Karen completed internships as Air Liquide and Credit Agricole.


  • Leads BCG’s Pricing Enablement Center in Paris
  • Digital and data
  • Multichannel customer experience
  • Leads BCG's global work in automotive sales and marketing
  • Marketing effectiveness
  • Sales activation and funnel management
  • Pricing
  • Automotive insurance
  • Marketing analytics


  • MA, finance and accounting, HEC Paris
Deep Expertise, Broad Experience