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Next-Generation Sales

Next-Generation Sales

The power of data and digital is creating new connections between the marketing and sales functions. Next-generation sales techniques—which consist of data-driven sales processes and lead generation aligned to the customer journey—have proven three times more effective than traditional sales methods.

Companies today are faced with many challenges: improving performance with their largest customers; adapting to new buying behavior and expectations; advancing sales force productivity and reducing selling costs; and integrating performance in multichannel environments. To succeed they must adopt a next-generation sales approach: transforming from an outdated sales function to an omnichannel champion.

BCG’s Next-Generation Sales program enables clients to address sales strategy and effectiveness by adopting new trends in data-driven selling, digitization, and selling models—while balancing go-to-market innovations with traditional sales force levers.

Meet BCG's Experts in Next-Generation Sales

  • Leads BCG's work in sales in North America
  • Sales transformation
  • BCG TURN—turnaround, restructuring, and transformation
  • Go-to-market (GTM)
  • Global lead for Enterprise Software & Cloud
  • Next-Generation Sales models topic co-leader
  • Lead for Technology Media & Telecom practice, US East Coast
  • Leadership team, BCG Gamma advanced analytics and artificial intelligence
  • Digital and data-driven marketing
  • Digital go-to-market
  • Big data and analytics enablement
  • Precision digital marketing
Marketing & Sales