Managing Director & Senior Partner
Arnab Sinha is a core member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices, and leads the firm’s work in revenue management. Arnab worked at the firm from 2005 to 2009 before leaving to serve as VP of marketing at Comcast, where he built the marketing intelligence function. He rejoined BCG in 2011.
Arnab is dedicated to bringing next-generation revenue management capability to his clients. He has worked with companies in a variety of industries, including airlines, automotive, food and beverages, luxury retail, and restaurants and food services, and across Europe, Australia, and North and South America. He focuses on helping his clients on marketing and sales topics, especially net revenue management via targeted pricing, promotions, and mix actions.
Arnab developed BCG's artificial intelligence/machine learning integrated promotional effectiveness tool and methodology, which has been successfully deployed in several leading consumer companies. He also led the deployment of BCG's Catalyst software pricing solution.
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how consumer packaged goods leaders can improve price realization.
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.