Managing Director & Partner
Khaled Tawfik is a core member of the Consumer practice at Boston Consulting Group. Since joining BCG in 2008, he has mainly worked with retail clients in food and non-food consumer industries. Most of his client engagements have focused on multi-year transformations, typically with a strong focus on commercial topics underpinned by advanced analytics/artificial intelligence, and consumer-led strategy. He has worked on a variety of topics in retail, including growth strategy, category performance improvement, assortment optimization, pricing and promotions, format design, private label, and data and analytics.
Prior to coming to BCG, Khaled worked for Disney Consumer Products in Los Angeles.
The environmental, economic, and health benefits of meat grown from animal cells are clear. Cost and taste parity are on the horizon. What will it take to scale up cultivated meat in the UK?
It’s no longer as simple as “bigger is better.” Retailers need to build local ecosystems to reach customers where they live and work.
Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.
Stakeholders were brought together across industry, public bodies and civic society in late 2018 to help launch Collaboration for Healthier Lives in the UK, with the ambition to help customers and employees understand, find and choose healthier options, while also ensuring shared business value.