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Marc Schuuring is a core member of Boston Consulting Group’s Technology Advantage and Consumer practices.

Marc has deep experience in technology-enabled strategies, transformation, and enterprise architecture. Since joining BCG in 2010, he has worked across numerous industries, with a primary focus on consumer goods, retail, and travel and transportation.

Marc helps companies attain competitive advantage through technology-enabled business models and processes, and assists organizations in providing world-class technology-enabled services. He specializes in helping boards navigate technology strategy, transformation, sourcing, organization, and performance. His current areas of focus are cloud strategies, digital transformation, enterprise information, and data architectures.

Before joining BCG, Marc worked as an executive partner for IT strategy and transformation at Accenture. During his time there, he set up and ran e-business IT at KLM Royal Dutch Airlines.

AREAS OF EXPERTISE

EDUCATION

  • Master’s degree, electrical engineering, Delft University of Technology

Publications and Videos

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Don’t Manage Your Digital Platform Like a Shared Service

Digital platforms are fast and efficient—but development often goes wrong. By avoiding the traps that hinder platform development, companies can improve performance and innovation.
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A Ninety-Day Plan to Build a Data and Digital Strategy

To swiftly achieve the goals of a transformation, the business and IT sides must jointly match the business strategy to the company’s data assets and architecture.
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A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
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Five Ways to Make Platform-Based IT Organizations Work

Platform-based organizations are in the best position to master the intertwining of technology and people that is vital to becoming a bionic company.
Digital Acceleration

Digital Acceleration Is Just a Dream Without a New Approach to Tech

To accelerate a digital and IT transformation and build value faster, focus on business outcomes and decouple the digital transformation from core system replacement.
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Is Your Technology Ready for the New Digital Reality?

What will it take to compete in the post-COVID-19 economy? A relentless focus on the outcomes that matter, new ways of working, and savvy use of digital and technology.
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With ERP and Digital Support Functions, It’s Not Either-Or—It’s Both

Adopting a best-of-breed approach improves flexibility in critical processes while unleashing more agile ways of working.
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Accelerating Digital Innovation in CPG

CIOs at CPG companies have a new responsibility: enabling revenue growth. A BCG-GMA survey shows that they have a long way to go to fulfill it.
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The Digital Marketing Revolution Has Only Just Begun

Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
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Will Your Software Help or Hinder Digital Transformation?

Companies that follow a fact-based approach to addressing data, functional, and technical complexity in IT can avoid many of the hazards that derail simplification and transformation initiatives.
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IT Innovation Leaders in Consumer Packaged Goods

CPG companies wrestle with how much to spend on IT and what level of innovation to pursue. What are the hallmarks of innovation leaders?
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Navigating the New World of IT in Consumer Packaged Goods

Our benchmarking survey identified distinct IT operating positions—lowest-cost players, targeted innovators, suboptimal operators, and innovation prioritizers—each with a different call to action for the CPG CIO.
Grande expertise, solide expérience