Billions of dollars of shareholder value are at stake as e-commerce finally takes off in Canada. Right now, the home team is behind the digital curve.
Education
- Honours Business Administration (HBA), Gold Medal winner, Ivey Business School
- BA, business management, University of Western Ontario
Sam Ridesic is a senior member of Boston Consulting Group's Consumer practice. He is a strategic advisor with 27 years of experience supporting CEOs, boards, and management teams in strategy development and execution. Sam has extensive global experience across multiple industries, with a particular focus on the consumer goods and retail, as well as digital transformation. He led BCG's Consumer practice, the firm’s largest practice, in North America from 2013 to 2020. He now leads several of BCG’s largest and most longstanding global relationships.
Sam is a board member and Home Lottery Chair of the Princess Margaret Cancer Foundation, a board member and Vice Chair of the Niagara Foundation, and a board member of Butterfield & Robinson and Betterfrost Technologies. Prior to joining BCG in 1998, Sam was cofounder of Advanced Dynamics, a nationally awarded entrepreneurial venture. He is also cofounder of The Exchange Brewery and an investor in several innovative post-revenue companies.
