Fabriq by BCG

A Marketing Personalization Platform to Accelerate Transformations

Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.

Fabriq hero


increase in customer engagement


increase in in-store traffic


increase in marketing ROI


sales lift


average total basket lift

Inside Fabriq by BCG: Our Marketing Personalization Platform

Over the past several years, we’ve developed increasingly sophisticated solutions to help our clients—marketers and CMOs, in particular—bring their data-driven marketing to fruition. Along this journey, we have distilled our learnings into Fabriq by BCG, a state-of-the-art set of tools, modules, and omnichannel integration capabilities. We are now making our tech available to all marketers who are looking to power bolder, better personalization programs.

Our focus is value creation, and Fabriq by BCG is a catalyst for generating measurable returns through personalization. Fabriq by BCG is not another tool. It is the connective tissue within your existing martech stack, combining intelligence, omnichannel integration, and the automation layer only where needed to drive the velocity and scale of hyper-personalization—with access to code you fully own. All modules work in isolation, natively designed to augment, not supplant, the existing stack. By activating and integrating automated AI models into your stack, our marketing personalization platform frees up marketers from manual analyses and processes to do what they love: innovate, experiment, and create measurable value.
Why Fabriq?

The Benefits of Fabriq by BCG

Fabriq by BCG helps companies focus on outcomes—combining technical and human capabilities in ways that complement and supplement each other. When you can boost the velocity of execution, drive fast course correction, and focus on innovation, you get a personalization program where the whole is greater than the sum of its parts.

Clients who deploy Fabriq by BCG to deliver customized marketing have seen impressive results for engineers, data scientists, and marketers:
$1 billion in incremental sales

A Personalization Engine with a $1 Billion Sales Impact

We deployed Fabriq by BCG to help a global B2B food service distributor improve customer experiences—and drive top-line growth—through personalization. An initial wave of multiple use cases (including direct-to-customer offers and order prediction and suggestions) sparked $1 billion in incremental sales. Crucially, BCG’s experts looked beyond the algorithms. Feedback from customers and field sales teams helped us improve the analytics models and zero in on high-priority features. Coaching, new sales processes, and new ways of working will help ensure sustained impact.

83% increase in new accounts

Improving Care Quality and Reducing Medical Costs

For a health plan, customized marketing was the key to simultaneously enhancing experiences, controlling costs, and improving care quality. Using Fabriq by BCG, we launched more than 100 initiatives, including care nudges to flag health screenings and next-best actions to reduce surprise billing. For example, Fabriq by BCG made it possible to suggest when a member should check preferred labs for an upcoming visit or confirm drug coverage before heading to the pharmacy. Early returns include a 39% increase in email open rates, an 83% jump in new account creation, and—with a 19% rise in net promoter score—higher member satisfaction.


Our Experts

Meet Our Fabriq by BCG Team

The experts behind our marketing personalization platform help clients unlock value with their personalization technology. Here are some of our customized marketing experts.

Headshot of BCG expert Silvio Palumbo Managing Director & Partner

Silvio Palumbo

Managing Director & Partner

New York

Headshot of BCG expert Mark Abraham Managing Director & Senior Partner

Mark Abraham

Managing Director & Senior Partner


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