Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.
2x-3x
increase in customer engagement
2%-5%
increase in in-store traffic
30%-50%
increase in marketing ROI
6%-10%
sales lift
15%
average total basket lift
Explore Further