BCG’s Rob Derow unpacks the AI-driven evolution of search—where questions turn into answers, engines complete the entire customer journey, and social platforms ignite discovery. Learn how brands must adapt to thrive in an era of answer engines and AI visibility.
Live from Cannes 2025
Video
June 19, 2025
How AI Engines Are Rewriting the Rules of Discovery
Video
June 19, 2025
The Promise of AI for Marketers: More Time for What Matters
AI is a way to convert rich data into insights faster, unlocking more time for marketers to work on human-focused solutions, says 7-Eleven’s Marissa Jarratt.
Video
June 19, 2025
How Leaders Can Build Their Personal Brand Online
Leaders should share insights—and what they’re still figuring out—with honesty and humor, LinkedIn’s Jessica Jensen tells BCG’s Alex Baxter.
Video
June 19, 2025
Top Agencies Let Clients Lead
Ross Martin of Known and BCG’s Ernesto Pagano explain why empowering clients to control strategy and spending is key to success in today’s marketing landscape.
Video
Luxury at Scale with AI
BCG’s Raakhi Agrawal explains how GenAI can elevate the luxury experience by empowering sales associates to deliver personalized service far beyond the top 1%.
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Optimizing for Impact in the Age of Video Shorts
YouTube’s Anne Marie Nelson-Bogle explains how brands can capture audience attention by tailoring content to viewing habits on today’s platforms.
Video
The AI Era of Customer Experience
Microsoft’s Stephanie Ferguson and BCG’s Jean-Manuel Izaret share how AI-powered conversations with customers can help customize experiences and build trust.
Video
Brands Are Seeking Sports’ Halo Effect
Can companies turn passionate sports fans into brand enthusiasts? Jamie Stenziano of Ipsos and BCG’s Nicole Meissner say sponsors are leaning in.
Video
AI's Transcendental Moment: From Promise to Performance
Joseph Inzerillo from Saleforce and BCG's Jean-Manuel Izaret unpack how AI is transforming customer experience, pricing and business models.
Video
With AI, the Biggest Creative Revolution in History
Rather than limiting potential, AI offers an opportunity for humans to make their greatest work, explain The Brandtech Group’s David Jones and Mischief’s Kevin Mulroy.
Video
June 24, 2025
One Ad, Full Funnel
PayPal's Mark Grether reveals how a single storefront unit lets brands boost visibility and drive transactions.
Video
June 24, 2025
How to Win with Creators—and What Not to Do
How are affiliate marketing, AI, and long-term collabs shaping partnerships with creators? Raakhi Agrawal of BCG X asks Reach Agency’s Gabe Gordon and Ryan Parker.
Video
Personalization Leaders Are Emerging in Every Industry
BCG’s Mark Abraham shares what leading brands do differently—and how others can capture a share of the $2 trillion personalization opportunity.
Video
Turning Data Insights into a Creative Advantage
Data helps not only to understand what works but also to optimize the resources needed for creative production, say Anastasia Leng of CreativeX and BCG’s Amaryllis Liampoti.
Video
The Art of Modern Marketing
Oliver Pilgerstorfer of IFS explains why real innovation in marketing isn’t about doing the same things faster with AI—it’s about reinventing the playbook entirely.
Video
June 26, 2025
When Content Converts: Inside TikTok’s Retail Influence
Lorry Destainville of TikTok and Pacvue’s Sunava Dutta explore how viral trends are reshaping the path to purchase through creator-driven commerce.
Video
June 26, 2025
Flipping The Script
Salomon's Scott Mellin and BCG's Amaryllis Liampoti unpack how a bold reset, clear purpose and authentic storytelling drove a powerful brand comeback.
Video
June 26, 2025
Why Brand and Performance Must Move as One
Jerneja Faletič of Triglav Investments tells BCG’s Javier Pérez Moiño that brand and performance are converging—and explains how her team ties marketing to business goals.
Video
AI and Tech Trends Hint at UK’s New Creative Era
Nicole Meissner of BCG X explores how AI and early-stage investment could reignite originality across music, media, and the UK’s broader creative economy.
Video
June 26, 2025
The Retail Media Challenge
Brands and retailers are overwhelmed by retail media’s fragmentation. Andreas Reiffen of Pentaleap and BCG’s Amaryllis Liampoti discuss the implications—and solutions.
Video
June 26, 2025
The Power of GenAI in Marketing
Kern Schireson of Known and BCG’s Janet Balis see GenAI enabling creative teams to work together more seamlessly and with higher fidelity, transforming the agency business.
Video
June 27, 2025
What’s Fueling the Next Wave in TV Advertising?
Disney Advertising’s Jamie Power unpacks how live programming, smarter targeting, and real-time feedback loops are driving rapid growth—and excitement—in addressable advertising.
Video
June 27, 2025
Embedding Inclusion in GenAI
The Brandtech Group’s Rebecca Sykes explains how technical mitigation can be used to generate more inclusive representation in GenAI outputs.
Video
June 27, 2025
Captive Audiences, Real Opportunities
Richard Nunn of United MileagePlus and BCG’s Mark Abraham discuss how media, data, and partnerships can transform travel and earn customer loyalty.
Video
June 27, 2025
Why GenAI Is Reshaping Creative
Will Hanschell of Pencil explains how advances in video and agents are unlocking top-funnel storytelling and transforming creative workflows.
Video
June 27, 2025
How Sports and Streaming Are Shaping Advertising
From the growth of college and women’s sports to the prominence of streaming, Disney’s Wendell Scott shares what’s driving change in advertiser strategies.
Video
Tomorrow’s Marketers Are Marketing Scientists
BCG’s Jessica Apotheker explores how AI helps marketers tap into new intelligence and democratize that intelligence in decision making.
Video
Innovating for the Newsroom with AI
BCG’s Marion Graizon and Jean-Baptiste Bearez on how AI can help journalists enhance productivity, personalize audience reach, and create innovative audio experiences—all while preserving editorial integrity.
Video
July 1, 2025
Putting Customer Centricity at the Core of Innovation
Coty’s Pierric Duthoit and BCG’s Amaryllis Liampoti explain why the most innovative companies are often those most deeply attuned to evolving customer needs.
Video
July 1, 2025
Harnessing Customer Passions to Build a Better Brand
Carmen True of Qualcomm and BCG’s Lauren Taylor explain how meeting customers where they are can help turn a great product into a beloved brand.
Video
July 1, 2025
The Business of Creativity and Storytelling
Growing brands is tantamount to growing businesses, which is why the storytelling behind why someone should want your brand is imperative, says Marisa Thalberg of Catalyst.
Video
July 3, 2025
What’s Next in Retail Media
CVS Media Exchange’s Parbinder Dhariwal explains how collaborations with platforms and publishers are helping brands reach consumers across digital and physical touchpoints.
Video
July 14, 2025
Building Trust in Cancer Care
Maya Said of Outcomes4Me says being transparent about the business and providing evidence-based information are critical to scaling a patient-empowerment platform.
Video
July 14, 2025
The Future of Insights in the Age of AI
Diageo's Liubov Ruchinskaya, founder of Insights Lighthouse, says it’s time for consumer insights professionals to evolve into human intelligence experts.
Video
July 14, 2025
Bringing Unforgettable Experiences to Life
Mastercard’s Cheryl Guerin shares how listening to consumers and acting on their insights helps the company deliver unique experiences and build brand loyalty.
Video
July 14, 2025
How to Move from Experimentation to Transformation with AI
Sanjna Parulekar from Salesforce and BCG’s Bryan Gauch say companies need to focus on the basics—people, processes, and data—to scale AI.
Video
July 23, 2025
A Human Touch in Marketing
Hilary Kerner of Insight Enterprises and BCG’s Lauren Taylor explain why AI will enhance, not replace, marketing teams and how brands can lead with creativity.
Bringing Our Expertise to Cannes
Our BCG delegation will bring to the festival deep expertise, knowledge, and experience across sectors:
Our work with clients across marketing and sales helps businesses understand what future consumers look like, what drives them, and how to connect to them—staying competitive while winning hearts and minds in a fast-changing, socially conscious world.
We partner with businesses as they enhance their consumer experience through customized generative AI (GenAI) solutions, working with them to understand the role that tech and GenAI can play, develop the right skillsets, and scale their new solutions to maximize impact.
Our consumer products consultants help clients build brands for the long term while driving short-term growth. A key focus is the development of digital capabilities—including advanced data collection and analysis, AI, digital supply chains, and other enhancements—that harness the ingenuity and innovation needed to meet consumers’ changing demands.
We collaborate with technology, media, and telecommunications companies to pioneer new business models, develop pricing and customer-acquisition strategies, leverage AI and advanced analytics, and seize new opportunities—helping them to think boldly, respond quickly, and improve continuously.
Our Client Impact in Marketing & Sales
Our marketing and sales consultants help clients identify and capture the next wave of growth to stay ahead of the competition.
Video
July 14, 2020
How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers
We’ve helped clients drive revenue increases and cut marketing costs by optimizing their marketing-function excellence. Learn more about the impact of our work with Diageo, L’Oréal, and Starbucks.
Client Impact
Pret A Manger CEO Pano Christou walks through the company's successful growth strategy.
Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.
Video
June 22, 2023
Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Our Latest Thinking
Article
June 16, 2025
CMOs are increasingly being asked to do more with fewer resources. Discover where they can succeed and how they can unlock savings to fund new growth.
Executive Perspectives
What role will AI play in the vision and value in the future of marketing?
Article
June 16, 2025
As marketers move away from the traditional marketing funnel, they need to understand the influence that each touchpoint exerts on consumer demand and outcomes.
Article
June 13, 2025
Commerce media delivers targeted, contextual, and highly relevant messages to customers, but it also extends those capabilities to new customer journey touchpoints.
Article
June 12, 2025
By enhancing the human connection, artificial intelligence enables luxury brands to redefine exceptional service at scale and sharpen their relevance for new generations of clients.
Slideshow
June 4, 2025
To reap the rewards of AI and other new technologies, marketing measurement efforts must be grounded in sound fundamentals and people processes.
Article
June 2, 2025
Growing optimism about GenAI’s future impact is fueling new marketing investments that prioritize growth and not only efficiencies, according to BCG’s annual global survey of 200 CMOs.
Article
May 13, 2025
In a post for BCG X's blog, The Multiplier, BCG experts explain how search engines and answer engines are shaping the future of discoverability. Optimizing for Search Engines (SEO), Answer/Generative Engines (AEO/GEO), and the Generative Experience (GXO).
Article
May 9, 2025
Retailers need to navigate specific market realities and challenges to scale a retail media business and capitalize on retail media’s 25% growth in many non-US markets.
Cannes Frequently Asked Questions
When is Cannes Lions 2025?
Cannes Lions International Festival of Creativity will take place from June 16 through June 20, 2025.
Where is Cannes Lions located?
Cannes Lions will be held in the Palais des Festivals in Cannes, France.
Who will be speaking at Cannes Lions 2025?
Who will speak at Cannes Lions 2025? Among the many exciting speakers at Cannes Lions 2025 will be Tor Myhren, Bonnie Wan, John M. Chu, Neal Mohan, Bowen Yang, David Lubars, Debbi Vandeven, Amelia Dimoldenberg, and Grace Beverley. For the full list of speakers, please check here.
Who's sponsoring Cannes Lions 2025?
BCG is proud to be one of Cannes Lions 2025’s sponsors. For the full list of sponsors, please check here.
What is the event schedule for Cannes Lions 2025?
The event schedule for Cannes Lions 2025 covers five days, from check-in beginning at 9 am on Monday, June 16, till the closing party on the evening of Friday, June 20.
