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July 7, 2026
Most AI investment today targets productivity and process improvements. A new class of AI agents can revolutionize strategic decision making for executive committees.
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July 2, 2026
Turning AI Investment into Competitive Edge
Othman Bennis of L'Oréal Europe explains to BCG’s Leila Hamidou why AI investments succeed through local creativity, organizational adoption, and continuous upskilling.
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July 2, 2026
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AI is revolutionizing workflows and creating new opportunities for business partnerships, says Ruba Borno of AWS. It’s also enabling hyper-personalized ad monetization with incredible precision.
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Be Bold When Implementing AI in the Marketing Function
IBM’s Jonathan Adashek talks with BCG’s Russell Dubner about IBM's AI implementation and offers critical advice for anyone who’s still hesitant.
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The technology and the science needed to transition to agent-native next-best action are already available. The hardest remaining task is to change the prevailing ways of working.
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