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May 29, 2026
While still the crown jewels of personalization strategy, next-best action programs need to develop agentic capabilities to manage rapidly increasing campaign volumes and to demonstrate tangible value creation.
Article
May 29, 2026
Personalization must evolve from marketer-orchestrated journeys to agent-orchestrated actions with AI agents selecting, sequencing, and composing interactions from a modular shelf in real time.
Article
May 29, 2026
Synthetic, GenAI-based tools let companies test concepts, pricing, and other factors, with results that are nearly as insightful and accurate as if they came from real people.
Video
May 29, 2026
Why Strategic Partnerships Matter More in the AI Era
BCG’s Vikas Taneja and Carey Leigh Crews discuss how AI is transforming the role of technology partnerships and redefining how companies create value.
Report
May 28, 2026
AI is narrowing the cost gap between countries. Leaders must ask: upgrade or relocate? Getting this right will define competitive advantage in the years ahead.
Article
May 28, 2026
To implement a transformation across disparate business units, companies must set the overarching ambition and let local teams execute based on conditions on the ground.
Article
May 28, 2026
Most governments around the world have built the foundational principles and frameworks for AI, but organizations still struggle to apply these frameworks consistently in practice.
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May 28, 2026
The alcohol market is confronting declining sales. Brands that win tailor their products to how, where, and why consumers now choose to drink.
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