Most Recent Insights

Article
July 9, 2026
BCG Institute’s latest analysis uses an outside-in measure to identify what separates AI leaders from everyone else, and what it takes to join them. 
Video
July 9, 2026
AI’s Expanding Consumer Role
As advancements in AI transform the purchasing journey, marketers have new opportunities, says Mondelēz International’s Liz Caton.
Video
July 9, 2026
Merchant Expertise Matters More with AI
Crystal Chan of DFI Retail Group and BCG's Nick Goad discuss how AI is changing the role of merchants from analyzing data to making decisions that are better for customers.
Video
July 9, 2026
Product and Packaging Are the Source of Sustainability
SAP’s Chief Sustainability Officer Sophia Mendelsohn shares insights on what matters most to consumers.
Video
July 9, 2026
Turning AI Investment into Competitive Edge
Othman Bennis of L'Oréal Europe explains to BCG’s Leila Hamidou why AI investments succeed through local creativity, organizational adoption, and continuous upskilling.
Video
July 9, 2026
AI Is Spurring a Golden Age of Creativity
Using AI to reimagine work and create customer-centric hubs is expanding opportunities for marketing creativity. Adobe's Lara Balazs and BCG's Janet Balis explore.
Article
July 8, 2026
As countries scramble to build AI infrastructure, Canada can go beyond sovereignty, leveraging strengths in energy, capital, and stability to build a compute export industry.
Article
July 8, 2026
Health system cost control must be treated as a clinical and strategic priority, and physician engagement must be embedded early and continuously.
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