Nudging Consumers Toward Sustainability
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
Comment faisons-nous cela ? En alliant la puissance des idées et le développement de nouvelles connaissances acquises auprès du monde de l’entreprise, de la science, de la technologie et de la société en général.
Nous invitons les dirigeants à débattre et à expérimenter pour repousser les frontières entre la pratique et la théorie. Nous fournissons des bases pour le futur car les idées d’aujourd’hui préparent pour demain.
Nous coordonnons un certain nombre d’initiatives à partir de nos pôles aux USA, en Europe et en Asie, et de nos trois entités: le Strategy Lab, les BCG Fellows et le Center for Macroeconomics.
Featured Insights and Perspectives from BCG
The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society.
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
Despite its merits, net zero isn’t a perfect mechanism for addressing climate change. Here are 15 of its limitations—and our recommendations for fixing them.
Drawing on the insights gleaned from three years of ecosystem research, we offer a step-by-step framework for developing an incumbent company’s ecosystem strategy.
If business wants to use AI at scale, adhering to the technical guidelines for responsible AI development isn’t enough. It must obtain society’s explicit approval to deploy the technology.
Corporate-led sustainability alliances can be a secret weapon in the drive to create system-level change. We discovered ten factors that separate high-impact CSAs from the rest.
Synthetic biology technologies are finally maturing, becoming the way almost anything can be manufactured competitively and sustainably. Businesses must learn to use syn-bio to develop new products and processes, improve existing ones, and reduce costs to remain competitive in the future.
