digital-acceleration-index-bcg3-tcm9-199238.jpg

Measuring Digital Maturity to Drive Superior Performance

BCG’s Digital Acceleration Index is a questionnaire-based evaluation of a company’s digital maturity across 27 dimensions.

Digital maturity—a measure of an organization’s ability to create value through digital—is a key predictor of success for companies launching a digital transformation. Businesses with high levels of digital maturity have a competitive advantage along multiple performance indicators, including revenue growth, time to market, cost efficiency, product quality, and customer satisfaction. Businesses with low levels of digital maturity struggle to achieve these benefits. Given digital’s continued contribution to company performance, the gap between digital leaders and laggards will likely grow.

Our Digital Maturity Assessment Survey

BCG’s Digital Acceleration Index (DAI) is a powerful diagnostic tool that lets companies conduct a digital capability assessment and compare their digital performance with peers, the industry average, best-in-class digital leaders, and everyone in between. It also assesses their readiness to become a bionic company—that is, to blend new technologies with human capabilities to power growth, innovation, efficiency, and resilience.

Companies leverage DAI in two ways:

At the beginning of a digital transformation, companies use DAI to benchmark their digital maturity in 36 categories, such as customer journeys, digital supply chain, and marketing personalization. This early benchmarking becomes exponentially more valuable over the course of a digital transformation as companies track digital growth to identify where they’re gaining traction and where they’re falling behind.

Companies also use DAI, in combination with deep-dive assessments, to benchmark their broad capabilities, such as new digital growth, go-to-market capabilities, and future-ready tech functions. By focusing on the capabilities that boost digital maturity, companies can improve competitive advantage along multiple performance indicators, such as time to market, cost efficiency, product quality, and customer satisfaction.

What Makes the Digital Acceleration Index Unique?

The DAI database includes digital maturity data from more than 8,000 companies. It delivers the data leaders need to define a unique and achievable digital ambition, develop an integrated digital strategy roadmap, and build a reliable foundation from which to launch their digital transformation.

The scope of DAI is unparalleled. BCG’s digital maturity framework has already been used by top-level executives and digital experts across all industries and geographies. In addition to companies, governments have used it to assess their entire economies in order to prioritize sector programs and develop digital centers of excellence.

BCG also offers a DAI app that lets companies instantly access data, track progress in real time, and visualize clear correlations between digital maturity and financial outcomes. The data is continuously refreshed, and more than 50% of the data points are younger than 18 months.

Our Client Work on Digital Maturity

BCG’s Digital Acceleration Index for Retail

BCG’s Digital Acceleration Index for Retail

BCG’s Digital Acceleration Index for Retail

Digitalization: How Digital Champions Invest and Transform

Digitalization: How Digital Champions Invest and Transform

Digital in the Public Sector

Digital in the Public Sector

Digital Acceleration Index for Governments and Public Sector

Digital Acceleration Index for Governments and Public Sector

Digital Acceleration Index in Oil and Gas

Digital Acceleration Index in Oil and Gas

Look to the Digital Champions to See DAI's Value

Look to the Digital Champions to See DAI's Value

Meet BCG’s Experts in Digital Maturity Assessments


Learn More About the Digital Acceleration Index

How Bionic Companies Translate Digital Maturity into Performance

How Bionic Companies Translate Digital Maturity into Performance

Scaling digital investments more effectively results in organization-wide improvements, which can be measured in earnings, enterprise value, and customer satisfaction.

The AI Advantage of Bionic Companies - Infographic

The AI Advantage of Bionic Companies

Bionic companies—those that combine human and technology capabilities—generate about double the earnings and enterprise value of other companies.

how-digital-champions-invest-2880-1620-tcm9-223074.jpg

How Digital Champions Invest

Digital champions are expanding their lead with investments to enhance technology and IT, build their talent base, and push digital projects—including in AI—to scale.

Digital-Champions-Invest-Infographic-thumbnail.PNG

How Digital Champions Invest: The Infographic

BCG surveyed 1,800 companies in Europe, Asia, and the US to evaluate their digital maturity across more than 35 dimensions of digital transformation.

maturity-2880x1620-tcm9-194049.jpg

Digital Maturity Is Paying Off

Although the performance gap is widening between digital champions and laggards, companies can take steps to mature.

pipe-bcc-image-crop-640x640-tcm9-186769.png

Discovering How and Where to Add Digital to Your Private Equity Playbook

BCG’s Digital Acceleration Index tool helps private equity firms evaluate their portfolio companies’ ability to create value through digital—and launch the right digital initiatives to boost companies’ value creation.

dai-infographic-640x640-tcm9-198852.jpg

The Competitive Advantage of Digital Champions

See which industries have a digital performance edge—and which don’t—in this infographic.

beyond-the-hype-640x640-tcm9-164169.jpg

Beyond the Hype

Digitization is creating a divide in the corporate landscape worldwide. Digital laggards face a profound threat unless they close the gap with digital champions.

what-digital-champions-do-differently-infographic-thumbnail.PNG

What Digital Champions Do Differently

Digital champions outperform laggards by boosting performance in three key ways: they invest, assign more people to digital roles, and embed digital capabilities in the business.

protected by reCaptcha

Subscribe to our Digital, Technology, and Data eAlert.

Digital, Technology, and Data

SUBSCRIBE