Luxury Market Hero

Luxury Goods

As stark as the changes have been for retail in the wake of COVID-19, they’re even more pronounced in luxury goods. BCG helps top luxury brand retailers move quickly to reset their presence and invest in digital solutions that sharpen operations and strengthen customer experiences.

BCG’s luxury goods consultants help clients to rightsize spending and prioritize digital and personalization efforts in both the front and back of the house—while still investing in long-term brand equity. Our work gives design-led luxury brands the ability to create the highest quality product, partner smarter in supply and distribution, digitally transform their businesses, and supercharge a new level of personalization across merchandising, marketing, and clienteling—in-store and beyond.

Decades of experience working with global brands and retailers gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.

Brands Must Reset and Invest

As the light begins to appear at the end of the pandemic tunnel, luxury brands need to rethink what, when, and how they sell, recalibrating operations to meet a changed sales picture. The tradeoffs are not easy: luxury companies must emphasize efficiency and adapt to new sourcing and distribution constraints while making rapid investments in digital capabilities.

Our two-pronged approach—reset and invest—addresses both sides of this new reality.

We help you reset

So you can invest in

Meet Our Luxury Goods Consultants

BCG’s luxury goods consultants and industry experts become your partners in setting new standards for operational excellence and marketing and creating unique experiences in luxury goods. Many of our luxury managing directors and partners have decades of experience working with fashion and luxury brands.

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market


How Luxury Brands Can Thrive in a Digital World


The Importance of a Brand’s Authenticity


How Should Brands Maximize the Benefit of Proliferation?

Our Client Work in the Luxury Market

Learn More About Luxury Goods and the Luxury Market

Remaking Fashion & Luxury for Sustainability

Demands for more responsible practices can’t be ignored. Yes, Sarah Willersdorf acknowledges, making changes will be costly. Not making changes? Ultimately, even more so.

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