How India Spends, Shops and Saves in the New Reality?

Abheek Singhi Kanika Sanghi

Over the last decade, India’s consumption story captured the imagination of investors across the world. The entry into the new decade was expected to demonstrate a continuation of this narrative. However, the advent of COVID-19 has altered the course of this story with both access linked constraints and income uncertainty negatively impacting household consumption. The report highlights key changes about how Indian consumers are likely to spend, shop, and save in the new decade.