In the B2B software market, buyers are increasingly skeptical of bold promises about AI solutions. Vendors need to reimagine their go-to-market strategies.
Technology Industry
Article
February 17, 2026
Article
August 13, 2025
Companies that act now to align pricing models with customer outcomes will secure a competitive advantage as autonomous capabilities transform enterprise technology.
Article
November 3, 2025
IT leaders are planning to increase spending, if cautiously, on key strategic initiatives over the next year, according to our latest IT spending survey.
Article
August 5, 2025
Should a company choose a comprehensive software solution from a single vendor or multiple software applications, each tailored for a specific function or use?
Video
Becoming an AI-First Company
BCG’s Vlad Lukic gives a peek into the fascinating conversations that AI-focused companies are having around the business operating model and the tech architecture.
Report
August 8, 2024
The five primary factors impacting chip investment decisions, and actionable recommendations for governments seeking to grow their semiconductor industry.
Media Industry
Article
February 5, 2026
Winning leagues and teams build direct fan relationships and adopt new forms of engagement that support media rights growth and open new fan-centric revenue streams.
Article
January 21, 2026
A new tool demystifies hype about AI by identifying different combinations of exposure and resilience to potential disruption and spelling out appropriate strategic responses for each one.
Article
December 9, 2025
As it enters 2026, the video game industry is poised for a new era of growth. Our global gamer research shows how platform convergence will drive innovation across the entire gaming ecosystem.
Article
November 7, 2025
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.
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Telecommunications Industry
Article
February 25, 2026
Prolonged network failure would leave cities in blackout, emergency services overwhelmed, and financial systems disrupted. Infrastructure providers, investors, and policymakers must urgently boost resilience.
Article
January 22, 2026
A procurement transformation is among the fastest, lowest-risk ways to reshape cost structures and strengthen competitiveness amid rising costs and rapid technological change.
Article
January 20, 2026
The telecom industry’s path to renewed relevance leads directly through AI. To compete with AI hyperscalers, telcos must decide now on the best value creation strategies.
Interview
October 3, 2025
Verizon Consumer CEO Sowmyanarayan Sampath shares how applied AI and culture-led transformation are setting new standards in customer experience.
Video
The Possibilities for Agentic AI in Telecom Are Endless
But, says Databricks’ Nevash Pillay, her favorite use cases are the ones that impact the world in the best way—like helping in health care.
Video
How Telcos Can Win in AI and the Midmarket
BCG’s Maikel Wilms and Kyle Ruttan explore how AI, partnerships, and midmarket strategies can help telcos stay competitive in an evolving landscape.
Bold Moves in TMT
Video
July 23, 2026
Positioning the CEO as Chief Learning Officer
Omar Abbosh, Chief Executive Officer of Pearson, describes the benefits of building a single career architecture and discusses the role of CEOs in helping employees learn to thrive and adapt as AI transforms industries, processes, and jobs.
What’s Next for TMT
Interview
July 8, 2025
AI offers huge potential for telcos to systematically reduce expenses. But capturing that potential at scale requires a different mindset.
Article
July 25, 2025
The decline of any successful initiative is inevitable. Maintaining a growth path requires being open to different perspectives and forging new business models.
Video
January 24, 2025
Delivering on an Innovation Agenda
IBM’s Rob Thomas and BCG’s Sylvain Duranton discuss what’s needed to foster tech innovation and the developments that they are excited to see in 2025.
Video
September 14, 2023
What's Possible? GenAI and Information Technology
Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as Vlad Lukic explains.
Article
October 2, 2023
AR transforms experiences, boosts productivity, and speeds the completion of complicated tasks. But with so many uses, the key is knowing where to focus.
Article
January 18, 2023
Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.
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