Press Releases

1039 Results
    " "

    Mature Consumers Are an Overlooked Multi-Trillion-Dollar Opportunity

    Consumers in the 50- to 70-Year-Old Segment Influence Their Younger Counterparts’ Purchases to a Surprising Extent, Especially on Large-Ticket Items Such as VehiclesNew BCG Report Details Why Companies Should Not Ignore Their Mature ConsumersBOSTON—Brands that underestimate mature consumers—the nearly one billion people worldwide who are 50 to 70 years old—are missing out on a multi-trillion-dollar market in today’s challenging economic environment. Mature consumers constitute a large and growing segment that is currently responsible for 27% of spending (around $7 trillion) each year across nine product categories in 12 key markets. Mature consumers are relatively resilient to economic shocks, buy high-quality products that they value, and exert considerable influence on younger consumers’ purchasing decisions. Nevertheless, brand marketeers often ignore them. These consumers are the focus of a new report being released today by Boston Consulting Group (BCG) Center for Customer Insight.