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    New Research by Shopify and BCG Analyzes 1 Billion Data Points Across 220,000+ E-Commerce Sites to Identify Key Drivers for Converting Online Shoppers into Online Buyers

    Seller Can Directly Influence Six Major Areas of Conversion Optimization: Traffic Source, Basket Building, Checkout Experience, Payments, Customization, and Performance Customizations across the Conversion Funnel Can Have Varying Impacts, Though Shopify and BCG Find That Offering a Loyalty Program Can Increase Lower Funnel Conversion 4-6%In North America, Offering Use of Accelerated Payment Methods Can Increase Lower Funnel Conversion Rates by Upward of 50%BOSTON—The COVID-19 pandemic forced commerce of all kinds to digital platforms, but online shopping activity today remains well above its pre-pandemic levels. Customers now expect a seamless, tailored shopping experience across channels and devices, including a wide range of merchandise, convenient access to details or instructions, customer-friendly return policies, and quick and frictionless payment processes.
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    Global CMOs Are Profiting from the Transformative Power of GenAI, with 91% Reporting a Positive Impact on Efficiency

    A BCG Survey of More Than 200 CMOs Reveals That CMOs Around the World Are Optimistic About Generative AI’s Ability to Enhance Productivity and Create Competitive Advantage70% of Respondents Said That Their Organizations Are Using GenAIHalf of Respondents See GenAI as a Tool for Launching New Products and Business ModelsBOSTON—“CMOs are redefining the baselines for speed, efficiency, customization, and quality for a wide range of marketing tasks with generative AI, and they see opportunities for it to future-proof their business,” said Jessica Apotheker, Boston Consulting Group (BCG) global CMO. A new BCG report has found that most CMOs are already seeing positive results, with 93% reporting positive or very positive improvements in how they organize their work and 91% reporting a positive or very positive impact on their efficiency.

    BCG Named a Worldwide Leader in Artificial Intelligence Services by IDC MarketScape

    BOSTON—Boston Consulting Group (BCG), one of the world’s leading management consulting firms, was named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment (Doc # US49647023, May 2023). “BCG combines functional and industry expertise, technology expertise, Responsible AI framework, and its technology build and design unit, BCG X, to deliver AI services to clients as part of holistic business transformation consulting engagements,” the report said.