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Michael Rüßmann is the leader of DigitalBCG and Boston Consulting Group’s Technology Advantage practice, as well as the TMT Technology Sector in Central and Eastern Europe and the Middle East. He is also a member of BCG’s Telecommunications, Media & Technology and Industrial Goods practices.

Since joining BCG, Michael has focused on clients in the telecommunications, software, and high-tech industries, as well as in traditional industries, such as automotive, transportation, logistics, building materials, machinery, and health care. His engagements typically cover defining the digital transformation agenda as well as initiatives on digital innovation, the Internet of Things, Industry 4.0, and digital business-to-business sales. Besides working with private automotive and transportation sector companies, for six years he supported the World Economic Forum on the topics of connected mobility and autonomous vehicles.

Before joining BCG, Michael was a senior manager at Accenture Strategy.

Areas of Expertise

  • Commercial priorities
  • PMI in technology industry
  • Digital in machinery
  • Digital strategy
  • Engineered products
  • Corporate strategy
  • Digital transformation
  • Marketing, sales, and pricing
  • Cost reduction
  • IT and network strategy

Education

  • Master’s degree, communications engineering, RWTH Aachen University
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