Lights Camera Action | The Show Goes On

Indian M&E industry has provided much needed succor to the country’s citizens in the middle of the Covid-19 pandemic, and has remained resilient during these tough times. It has a sizeable impact on the Indian economy of ~USD 24 bn in 2020, and there is significant headroom for growth. This report outlines the key imperatives needed to realize the full potential of the M&E industry in India and to deliver a better value proposition to its customers.