BCG in Mexico

Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.

Most efforts fail to outperform. But embracing six best practices significantly tilts the odds in your favor.

Agentic AI is both software and colleague—a form of artificial intelligence that acts. Organizations that swiftly adapt their management playbook to make full use of this transformative technology will gain the edge.

AI is redefining marketing as a growth engine—and repositioning the CMO as a chief growth architect.