Forbes
In her column for Forbes, BCG’s Deborah Lovich interviews BCG Platinion’s Kristi Woolsey on why business leaders should care about the Metaverse. Woolsey advises companies to consider three Metaverse categories before getting started with the technology. “Don’t do Metaverse for the sake of doing Metaverse,” she says. “Start small and test with your intended audience so you can understand the actual value both qualitatively and quantitatively. Based on what you learn, find the path that delivers strategic value and plan to scale.”