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Harvard Business Review

The Metaverse Will Enhance—Not Replace—Companies’ Physical Locations

Writing on HBR.org, BCG’s Vladislav Boutenko and Julia Jacobson, along with BCG Henderson Institute advisor Richard Florida, discuss the development of metaverse technology and its anticipated applications in the workplace. The advent of video conferencing during the pandemic sparked a dialogue about the true necessity of in-person work, which has encouraged technologists to create enhanced virtual work environments in the metaverse. However, citing the importance of face-to-face connection among individuals, the authors assert that the metaverse will serve as a complement—not a replacement—to the physical world.

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