The Metaverse Will Enhance—Not Replace—Companies’ Physical Locations

Writing on HBR.org , BCG’s Vladislav Boutenko and Julia Jacobson , along with BCG Henderson Institute advisor Richard Florida, discuss the development of metaverse technology and its anticipated applications in the workplace. The advent of video conferencing during the pandemic sparked a dialogue about the true necessity of in-person work, which has encouraged technologists to create enhanced virtual work environments in the metaverse. However, citing the importance of face-to-face connection among individuals, the authors assert that the metaverse will serve as a complement—not a replacement—to the physical world.