Failing Forward with GenAI 

In an interview with CIO Dive , BCG’s Amanda Luther outlines how business leaders can navigate the complexities of GenAI. She suggests that organizations focusing on targeted use cases and pilot programs may be better positioned for long-term success with GenAI, especially as the technology remains difficult to scale. Acknowledging the inevitable hurdles that come with innovation, Luther asserts: “It’s a trite thing to say, but celebrating failures on some of this matters.”