Failing Forward with GenAI 

In an interview with CIO Dive, BCG’s Amanda Luther outlines how business leaders can navigate the complexities of GenAI. She suggests that organizations focusing on targeted use cases and pilot programs may be better positioned for long-term success with GenAI, especially as the technology remains difficult to scale. Acknowledging the inevitable hurdles that come with innovation, Luther asserts: “It’s a trite thing to say, but celebrating failures on some of this matters.”