The Wall Street Journal & USA Today
BCG’s new book, Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, is a national bestseller, debuting at #4 on The Wall Street Journal’s Hardcover Business Bestselling Books, and at #18 on USA Today’s Best-Selling Booklist. The book, authored by BCG’s Jean-Manuel Izaret and Arnab Sinha, highlights an approach to strategic pricing that promises winning strategies for greater and fairer value to the buyer and seller, and to society at large.