Harvard Business Review
In Harvard Business Review, BCG’s Julia Dhar, Kristy Ellmer, Lukas Ferner, Jason Guggenheim, and Sana Rafiq explore the barriers that prevent people from making use of opportunities and programs they’re offered at work. The authors identify three common hurdles and provide five steps for business leaders looking to improve the “take-up” rates of products and programs within their organizations by using concepts from behavioral economics. “With a more behaviorally informed approach, corporate executives and senior policymakers can help more people, while also benefiting their own organizations and society at large,” note the authors.