Managing Director & Senior Partner, Travel & Tourism Global Leader
Jason Guggenheim is the regional practice area lead for Boston Consulting Group’s newly formed Travel, Transportation, Infrastructure, Cities & Logistics practice. He has led the firm’s travel and tourism business since the start of 2020, helping grow that business by 50%. He has extensive experience in most areas of travel, including cruise lines, hotels, airlines, car rental and travel technology (data, distribution, hotel systems). Jason is an expert with BCG TURN, as well as a core member of the Marketing, Sales & Pricing and Consumer practices.
Jason has also helped build the online distribution portfolio for a major airline and led the comprehensive turnaround, merger, and relaunch of a large carrier. He has helped set up an initial public offering for an online travel company, and aided development of long-term strategies and operational improvements for multiple airlines.
Jason has extensive experience in the cruise industry, where he has assisted clients in generating new pricing, merchandizing, and promotional strategies; redesigning their loyalty programs; and implementing rapid revenue-enhancement initiatives.
Jason first joined BCG in 2001, after practicing as an attorney for three years in Johannesburg, South Africa. In 2002, he worked in strategy and corporate development at Delta Air Lines, engaging closely with the CFO and executive team. In 2004, Jason joined a team that took on the restructuring of bankrupt energy provider Mirant Corporation. He returned to BCG in 2007.