Live Mint
In Live Mint, BCG’s Shaveen Garg highlights the evolving consumer behaviors that are changing India’s media landscape. A BCG study found that, contrary to industry perception, women, small-town residents, and people over the age of 35 have significant digital influence. “Digital maturity has gone beyond the metros,” says Garg. “And it is time for media companies to realize that they need to address and convince wider audiences to consume their content.”