In The Star, BCG’s Nurlin Salleh explains how a shared set of aspirations—led by financial freedom and physical and mental wellness—unites Malaysians, according to a new BCG survey. She highlights the critical role that government, employers, and financial institutions play in either supporting or hindering Malaysians’ progress toward these goals. “My view is that there needs to be a closer look at this linkage—what individual Malaysians want and what ambition we have for the country, and how we can close that gap a little bit more,” she says.
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The Star