How Malaysia Can Support Citizens’ Aspirations

In The Star , BCG’s Nurlin Salleh explains how a shared set of aspirations—led by financial freedom and physical and mental wellness—unites Malaysians, according to a new BCG survey . She highlights the critical role that government, employers, and financial institutions play in either supporting or hindering Malaysians’ progress toward these goals. “My view is that there needs to be a closer look at this linkage—what individual Malaysians want and what ambition we have for the country, and how we can close that gap a little bit more,” she says.