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Bloomberg

Leisure Travel Market to Reach $15 Trillion by 2040

In Bloomberg , BCG’s Lara Koslow highlights the key trends shaping the future of leisure travel, drawing on insights from a new BCG report . Driving this shift are rising tourism from emerging markets, the growing influence of millennial and Gen Z travelers, and the increasing popularity of blended work-and-leisure trips. Despite economic uncertainty, Koslow notes that consumer demand for travel remains strong. “People have this desire to indulge more in experiences and not miss out—carpe diem,” she says. “We’re seeing more people take that moment if they have it and really lean into it.”