Traduzindo o propósito organizacional e comercial em crescimento e lucros

Muito antes de o propósito corporativo se tornar clichê, a BrightHouse do BCG, uma consultoria criativa global, foi pioneira em consultoria de propósito empresarial. Liberamos o poder do propósito — o por que impulsionar o que você faz, para transformar sua produtividade e lucratividade.

Defining your business purpose is not a creative-writing exercise. And senior leaders cannot craft your organizational purpose at a meeting or purchase it from an agency. We know this because, for a quarter of a century, companies have been turning to us when such efforts fail to deliver better performance.

At BrightHouse, which was founded in 1995 and acquired by BCG in 2015, we work with companies like yours to excavate true business purpose. And then we help to fully activate and embed that purpose throughout your organization.

Why Does Purpose Matter?

Embracing corporate purpose isn’t about virtue signaling or following the latest business trends. It’s about enhancing the performance of your top and bottom lines by unlocking growth and profits; attracting, retaining, and energizing employees; achieving social impact; and inspiring customers. Consider the profound impact of purpose:

What Is the Purpose of Business?

Seu propósito organizacional repousa na intersecção de quem você é e o que você precisa realizar no mundo. É o motivo subjacente pelo qual sua organização existe.

Nós pensamos desta forma: Embora a missão e a visão possam mudar com o tempo, o propósito da sua empresa não. Seu propósito organizacional é atemporal.

What is Purpose Infographic

Como a BrightHouse do BCG auxilia no propósito empresarial?

A área de consultoria em propósito empresarial ficou mais concorrida desde que a inventamos. Mas a BrightHouse do BCG é singular tanto em sua perspectiva quanto em sua abordagem.



Perspectiva Verdadeiramente Única

Many of our clients seek to define their business purpose to gain organizational clarity, alignment, and meaning at a critical moment in their development. Some are navigating large-scale transformation. Others are facing, or are in the midst of, changes in leadership. Still others are at an inflection point in their organization’s trajectory, seeking to turn around or accelerate their business.

To help you find your organizational purpose, we look beyond what you make or sell. We unearth human insights that get to the core of what you bring to the world. And we open the aperture so that you view your business and opportunities through a much wider lens.

Purpose must then be activated and embedded across the organization—in people and culture, strategy and operations, and branding and communications. Only after implementing purpose throughout your entire organization will your company realize the full impact on its performance.

How Does BCG BrightHouse Help You Excavate and Live Your Business Purpose?

We bring business purpose to life in four stages.

Beyond Business Purpose with BCG BrightHouse

Given that BrightHouse is known in the field as the home of purpose, we of course view purpose as an integral element in all our client collaborations. But we bring the same level of creativity, inspiration, and rigor to a broad range of related capabilities, helping companies formulate and implement:

  • Mission and vision
  • Brand purpose
  • Bold commitments in social impact
  • Change narratives
  • Employer value propositions
  • Marketing messages
  • Business innovations

Conheça a Nossa Equipe de Liderança em Propósito Comercial

Exemplos do Nosso Propósito Comercial

A BrightHouse do BCG trabalha com empresas globais em todas as indústrias, bem como com organizações locais e sem fins lucrativos, ajudando-as a definir o propósito e impulsionar o desempenho. Exemplos de nosso trabalho incluem os seguintes; mais estão destacados em nosso site.

Saiba mais Sobre Propósito Comercial e Organizacional


How to Harness the Power of Purpose

Purpose has the power to transform organizations, inspiring employees and boosting productivity and performance. Find out how you can help bring your company's purpose to life.

How Purpose Can Empower Those in Public Service

New agency leaders who connect the work their people do with the impact it has on citizens’ lives can motivate their employees, drive progress on critical priorities—and boost overall organizational performance.

Getting Uncomfortable on Purpose

If your discussion of purpose focuses on describing, rather than disrupting, what your company does, it’s probably not adding much value.

Institutional Investors Discover the Power of Purpose

Rather than dedicate a small slice of investments to social responsibility, some firms build purpose into their entire strategy, generating greater societal good—and higher financial returns—in the process.

Business and Organizational Purpose