Related Expertise:Strategy, Winning in Emerging Markets, Big Data & Advanced Analytics
June 29, 2018
About 100 senior Euro 500 executives from 13 countries convened in Geneva for BCG’s ninth European Strategy Leadership Summit. The theme—“The Beauty of Disruption”—challenged participants to see disruption as a friend, not a foe. Of the group gathered in Geneva, more than 95% reported that their businesses had been affected by disruption of one sort or another, and nearly 60% named new technologies and business models as the primary types of disruption they face. At the same time, many participants said they struggled to respond to disruption, with 60% describing their organization’s ability to adapt to it as average or worse.
The summit began on an inspiring note with a dinner at CERN’s Globe of Science and Innovation, where participants learned not only about CERN’s leading-edge physics research but also about NEOM, a special economic zone spanning 26,500 kilometers in Saudi Arabia, Jordan, and Egypt. Klaus Kleinfeld, NEOM’s CEO, shared details on this ambitious project to create a vibrant new economy and society.
A key perspective emerged from the summit: organizations that embrace disruption are more customer-centric, innovative, and agile—skills that position them for long-term success. Here are eight specific takeaways from the sessions:
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