How technology, data, and analytics are helping the company build on its history as an innovator in animal health.
Zoetis, a global leader in the animal health industry, recently embarked on a major digital transformation. The company is building a cutting-edge capability that combines sales, marketing, and advanced analytics in order to develop more innovative products and improve the customer experience.
In this interview, CEO Kristin Peck and Executive Vice President and Chief Information and Digital Officer Wafaa Mamilli explain the key reasons for launching the initiative and discuss the most important elements of the journey. They also describe the top challenges the company has faced, especially the need to attract new digital talent and ensure that everyone across the organization has digital skills. Finally, they outline the steps that executives should take to ensure transformation success and provide some examples of how digital, AI, and analytics are reshaping the animal health industry.
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