Andreas Malby is the regional lead for Boston Consulting Group’s Consumer practice in Europe, the Middle East, Africa, and South America, as well as a member of the global leadership team for that practice.

Andreas is a core member and client service partner of the firm’s Consumer practice, and an expert in transformation within that practice. He specializes in retail and consumer goods engagements and has significant experience in large-scale transformation and performance improvement programs, corporate and digital strategy, advanced analytics, and organizational change.

Prior to joining BCG, Andreas worked as an attorney-at-law for a top-tier law firm in Denmark and was an External Lecturer for the legal faculty at University of Copenhagen.


  • Master of Laws, high honors, University of Copenhagen and New York University School of Law


  • Gold medal for the best master’s thesis of the year, Danish Competition authority
  • Scholarship from the Legal Advisor to the Danish Government, for Bachelor Thesis of the year
  • Permanent jury member at Karnov’s Innovation Price in Denmark