Private labels have left the bargain shelf behind. Once viewed as low-cost alternatives, they are now emerging as powerful strategic assets — especially in non-food categories, where quality expectations, innovation cycles, and brand perception matter most. Our new BCG × Inverto report shows why the momentum is shifting, how consumer trust is evolving, and what leading retailers are doing to turn their own brands into engines of margin, loyalty, and differentiation.
Across categories such as apparel, beauty, and DIY, retailers are redefining what it means to build and scale private labels: from agile, “glocal” sourcing structures and design-driven product development to modern brand building, social-media engagement, and seamless omnichannel execution. The report also explores how AI is reshaping forecasting, supplier collaboration, and speed to market — and why procurement is becoming a decisive competitive lever.
For retailers, the implications are clear: non-food private labels are becoming the new frontier in retail. Those who move now can shape consumer expectations, redefine category standards, and secure a sustainable advantage.
Reading the full report, you’ll understand the trends — and the strategic moves — that will define the next era of private label growth.