Marcus D. Kroth is a core member of Boston Consulting Group’s Consumer practice and part of the retail and consumer products leadership team for Central Europe. He covers a broad range of topics, including corporate strategy and growth, commercial excellence, and digitization and advanced analytics.

Marcus works with European and global clients in grocery and non-food retailing, consumer electronics, and white goods.

Before joining BCG, Marcus worked for seven years at A.T. Kearney GmbH, graduating as project manager.


  • PhD/ Dr. rer. pol., Karlsruhe Institute of Technology
  • MSc, WHU Otto-Beisheim School of Management and ESCP Europe
  • BSc, WHU Otto-Beisheim School of Management and University of Maryland