Sri Lanka’s household consumption has recovered to a record level, but sustained economic pressure and broader digital enablement have reshaped the path to purchase. Based on a survey of 2,272 consumers, this report by BCG’s Center for Customer Insight in collaboration with The Ceylon Chamber of Commerce examines how consumers discover, select and transact.
While consumers expect household spending to increase over the next six months, and they are becoming more deliberate about what they buy, with priorities differing across income groups and geographies. The report explores the forces shaping Sri Lanka’s household consumption, including the growing influence of digital discovery and generative AI, evolving brand preference, channel choices and modes of transaction. It highlights what these shifts mean for brands, and how businesses can respond to changing patterns of demand and consumer decision-making.
