Choose your location to get a site experience tailored for you.

Remember my region and language settings

Globalization is in the midst of a profound change, its basic tenets pressured by rising protectionism and the diverging growth paths of emerging markets. At the same time, digital integration is accelerating. For every barrier to globalization, it seems, there’s a catalyst for a new kind of connectivity. Companies must understand the new realities.

Shaping Your Own Growth in the New Global Era

There are three ways for companies to find—or create—new paths to new markets.

  1. Take a nuanced view of markets. Lackluster GDP figures can mask pockets of opportunity, while robust growth can belie the challenges of entering a particular market.
  2. Use digital platforms and technology to tap into markets that transcend national boundaries. Tourists, for example, represent a $1.2 trillion global market.
  3. Lean on services and solutions. They can open up valuable avenues of growth in ways that physical products sometimes can’t.
Read article

How Asia Can Win in the New Global Era
As economic nationalism and digital technology radically redefine the world economy, Asian economies and businesses are in a strong position to lead in globalization’s next phase.

Going Beyond the Rhetoric
Globalization isn’t dying; it’s changing. Companies that base their strategies on an outdated narrative risk missing some of the world’s biggest growth opportunities..

How Asia Can Win in the New Global Era

The region has always adapted to change. It’s poised to succeed again.

  1. After World War II, Asia thrived as a hub of global production in multiple industries. It’s come out ahead in every economic shift since then.
  2. Now, as international trade stalls and the region’s cost advantages shrink, Asian economies must move from manufacturing exports to domestic consumption and to new digital and service opportunities.
  3. Asian economies—home to huge markets of digitally savvy consumers and businesses—are primed to succeed. Companies will need to be nimble and invest in talent and technologies.
Read article

The New Globalization

If you base your global strategy on an outdated narrative, you risk missing big opportunities.

  1. Globalization may seem to be in retreat, but that’s not the full story. Yes, nationalism and protectionism are pulling things apart, but digital technologies are bringing things—people, devices, processes—together.
  2. We’re in a radically different phase of globalization. It’s time to update your world view and figure out how to thrive in new circumstances.
  3. When considering new markets, look beyond GDP and per-capita incomes. Think in terms of borderless markets created by digitalization, and offer services instead of physical goods. Change your production and delivery footprint to suit new global realities, and reconsider what you centralize and decentralize.
Read article

What You Need to Know About Globalization’s Radical New Phase

Success will hinge on having an approach that is far more country centric.

  1. Some experts point to Brexit as a sign that global economic integration has shifted into reverse. Globalization isn’t dead, though—it’s changing. Gone are the days when one new technology boosted productivity, one country or region drove global growth, and everyone followed the same rules.
  2. In that old model, economic integration came before national interests. Digitization and the decentralization of global governance have now shifted that balance.
  3. To compete, companies must take a country-by-country approach to their strategies, business models, and metrics. The opportunities are still global, but the challenges are local—and more complex than ever.
Read article

How Business Leaders Can Rebuild Trust and Renew the Social Contract
Leading by example, managing for profitable growth, and empowering employees are just a few ways that business leaders can fulfill their obligation to society.

Saving Globalization and Technology from Themselves
The division between the winners and the losers in global integration and technological progress is polarizing societies and threatening to derail growth. Business leaders need to act.

Saving Globalization and Technology from Themselves

Economic and social inequality are a threat. Business must be part of the solution.

  1. Global integration and technological advancement were supposed to improve everyone’s lot. But too many have been left behind. It’s increasingly hard for governments to narrow the gap between the winners and the losers.
  2. Business leaders must step up. Solving hard problems is what they’re good at. And it’s in their best interest: political and economic uncertainty could derail investment and growth.
  3. Increasing compensation and helping employees develop new skills are some of the ways business can correct the imbalances. Yes, this new agenda may be at odds with short-term pressures. But it’s essential over the long term for both business and society.
Read article

“If the retreat narrative is the only one that informs your global strategy, you risk overlooking some of the most important growth opportunities on the horizon.”



Adapting to the New Globalization

Adapting to the New Globalization

The New Model for Continued Global Growth

Creating Advantage in Times of Uncertainty

Acting on New Opportunities in Emerging Markets

Maintaining the Momentum of Globalization

The Keys to Success in Modern Globalization

Adapting to the New Globalization

The World Just Got More Uncertain and Your Strategy Needs to Adjust
Managers accustomed to more stable times need to improve their game for strategy. Those who succeed will thrive in the long term, no matter what lies ahead.

Riding the Next Wave of Globalization: Priorities for India
India’s policies are being crafted to help strengthen its position in a globalizing world. But the nature of globalization, itself, is changing. To thrive in the next phase, India needs to act quickly—and differently.

The World Just Got More Uncertain and Your Strategy Needs to Adjust

Managers accustomed to stability need to up their game.

  1. In the wake of surprising political events, one thing we can be sure of is that things will be uncertain for a while—in politics, macroeconomics, and business, both nationally and globally.
  2. Companies need to get more sophisticated about choosing a strategy that suits the environment. The traditional sequence of analysis, planning, and execution won’t necessarily work. And different parts of the business may require different approaches.
  3. Winning in uncertainty requires more than defensive moves. Companies must be able to adapt, to interpret politics and macroeconomics, and to maintain society’s trust by clarifying their deeper social purpose.

Riding the Next Wave of Globalization: Priorities for India

The sources of economic growth in India are shifting. The country must act quickly—and differently.

  1. From 1990 to 2010, annual GDP growth in India was 6.5%, thanks to the export of services to developed economies. But as the model of globalization that spurred growth in India and many other emerging markets changes, India’s policies and approaches must change, too.
  2. In the coming decade, economic growth in India will be driven by rising incomes, the rapid uptake of digital technologies, and expanding cities.
  3. Instead of relying on external trade, India must cultivate demand at home and develop the industries, such as health care and tourism, that can meet that demand.
Read article

A CEO’s Guide to Navigating Brexit
It’s impossible to forecast the precise impact of Brexit on industries and individual companies, but business leaders can start taking action now to prepare for the fallout.

A CEO’s Guide to Navigating Brexit

Figure out the firm-level implications of macroeconomic and political developments.

  1. Brexit is a systemic shock that cuts across borders and industries. How to get a handle on what it means for your company?
  2. First, identify the elements of uncertainty: in what lies ahead politically, in demand, consumption, and employment, and in trade. Next, create a map of these uncertainties and test your resilience to various scenarios. Communicate with all stakeholders to demonstrate that you’re considering how best to move forward.
  3. And look beyond Brexit. This one event signals larger changes in the business environment. How will you adapt your practices for short-term survival and long-term advantage?
Read article

The Biology of Corporate Survival

What separates systems that persist from those that don’t?

  1. Companies of all sizes, in all industries, are dying younger than ever. One reason is that they don’t adapt to the complexity of the environment. They misread signals and choose the wrong strategy.
  2. Biology has much to teach us. A forest and the atmosphere are both complex systems. So is a company. These systems evolve in ways that are hard to predict. They are shaped, and reshaped, by interactions within them.
  3. Developing the qualities that make these systems robust—such as heterogeneity, modularity, and redundancy—can mean the difference between survival and extinction.
Read article

LinkedIn Blog Post

Why the New Globalization Requires a New Multilateralism
The opportunities of this new wave of globalization calls for a renewal—rather than a retreat—from multilateralism.

LinkedIn Blog Post

How Digital is Redefining the Meaning of “Products”
It’s becoming increasingly important for companies to define what they are selling to their consumers as digitalization blurs the lines between physical assets and solutions delivered.

LinkedIn Blog Post

Redefining Globalization
Rising economic nationalism and digital integration are redefining the economic, business, and political framework that has characterized our understanding of globalization for the past half century.

LinkedIn Blog Post

Why “Servitization” May be One of the Next Big Global Growth Models
By focusing on digital services and solutions, companies will be able to build entirely new markets among borderless, connected consumers, businesses, and machines.

LinkedIn Blog Post

To Find Growth in Today’s Emerging Markets, Look Beyond GDP

One of the keys to unlocking growth is to take a more flexible, differentiated approach to assessing emerging markets and prioritizing opportunities.