Thinking in New Boxes

"Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment."


How Does Creativity Really Work?

In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.


Rethinking Scenarios

A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

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Thinking in New Boxes

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.

"As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace."


Thinking in New Boxes: A New Paradigm for Business Creativity

By Luc De Brabandere and Alan Iny.

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Headshot of BCG expert Luc de Brabandere

Luc de Brabandere

Senior Advisor


Headshot of BCG expert Alan Iny

Alan Iny

Partner & Director, Creativity & Scenarios

New York

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