
Zig-Zag and the Art of Strategic Creativity
Sometimes the shortest distance between today’s offerings and business models and tomorrow’s innovations isn’t a straight line.
Related Expertise: Innovation Strategy and Delivery
Sometimes the shortest distance between today’s offerings and business models and tomorrow’s innovations isn’t a straight line.
Truly great brainstorming is rare. Increase your odds with these five hacks from behavioral economics.
"Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment."
In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.
A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.
On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.
To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.
A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.
To generate truly game-changing ideas, executives must not only think outside the box but also construct fresh intellectual frameworks.
"As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace."
If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.
Identifying and challenging our assumptions about education is critical if we’re ever going to find new ways of solving deep-seated problems.
On HBR.org, BCG’s Luc De Brabandere and Alan Iny outline three things that organizations must do in order to think creatively about the future.
In a blog for The Economist Group, BCG’s Luc de Brabandere and Alan Iny explain why it pays to challenge fundamental beliefs about your customers and markets.
By Luc De Brabandere and Alan Iny.
Order on Amazon Order on Barnes & Noble Download the book in briefLuc de Brabandere is a senior advisor to The Boston Consulting Group’s Strategy practice. He specializes in creativity, scenario building, and strategic vision techniques applied to business. Luc served as a BCG Fellow from 2008 through 2017, and was a partner at the firm from 2001 and 2008.
Alan Iny has the pleasure of spending his entire working life on creativity in business. With Boston Consulting Group since 2003, he has trained thousands of people on how to think creatively, and he works with a wide range of clients across industries worldwide. He also has a deep focus on navigating uncertainty, using scenarios to help clients think more expansively about the future.
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