Thinking in New Boxes

Sometimes the shortest distance between today’s offerings and business models and tomorrow’s innovations isn’t a straight line.

Truly great brainstorming is rare. Increase your odds with these five hacks from behavioral economics.

In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.

A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.

A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.

To generate truly game-changing ideas, executives must not only think outside the box but also construct fresh intellectual frameworks.

If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.

Identifying and challenging our assumptions about education is critical if we’re ever going to find new ways of solving deep-seated problems.

On HBR.org, BCG’s Luc De Brabandere and Alan Iny outline three things that organizations must do in order to think creatively about the future.

In a blog for The Economist Group, BCG’s Luc de Brabandere and Alan Iny explain why it pays to challenge fundamental beliefs about your customers and markets.