Related Expertise: Innovation Strategy and Delivery

Thinking in New Boxes

In a paradigm-busting book, Luc de Brabandere and Alan Iny describe a fundamentally different—and far more effective—approach to stretching peoples’ perspectives. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.

"Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment."


How Does Creativity Really Work?

In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.


Rethinking Scenarios

A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

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Thinking in New Boxes

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.

"As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace."


Thinking in New Boxes: A New Paradigm for Business Creativity

By Luc De Brabandere and Alan Iny.

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Headshot of BCG expert Luc de Brabandere

Luc de Brabandere

Senior Advisor


Headshot of BCG expert Alan Iny

Alan Iny

Partner & Director, Creativity & Scenarios

New York