Thinking in New Boxes

"Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment."


How Does Creativity Really Work?

In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.


Rethinking Scenarios

A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

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Thinking in New Boxes

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.


Explore Insights from BCG's Global Leader for Creativity and Scenarios

Alan Iny regularly shares insights on how leaders can think expansively about the future and broaden possibilities with his approach on creativity.

Follow Alan on LinkedIn

"As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace."


It’s Not a Failure to Fail

If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.


Thinking in New Boxes: A New Paradigm for Business Creativity

By Luc De Brabandere and Alan Iny.

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Headshot of BCG expert Luc de Brabandere

Luc de Brabandere

Senior Advisor


Headshot of BCG expert Alan Iny

Alan Iny

Partner & Director, Creativity & Scenarios

New York

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