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Thinking in New Boxes

In a paradigm-busting book, Luc de Brabandere and Alan Iny describe a fundamentally different—and far more effective—approach to stretching peoples’ perspectives. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.

Alan Iny offers a key to the well-meaning exhortation to “think outside the box:” Apply doubt to the very models and philosophies that make up the box itself.

How Does Creativity Really Work?
In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.

“Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”

—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin

Rethinking Scenarios
A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

Breaking Through: Proven Idea-Generation Practices
On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.

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Thinking in New Boxes
To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.

“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”

—Peter Gelb, general manager, Metropolitan Opera

It’s Not a Failure to Fail
If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.

New Boxes for Back to School: Looking at Education in Fresh Ways
Identifying and challenging our assumptions about education is critical if we’re ever going to find new ways of solving deep-seated problems.

Thinking in New Boxes: A New Paradigm for Business Creativity

By Luc De Brabandere and Alan Iny.

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Authors

Luc de Brabandere

Senior Advisor

Brussels

Alan Iny

Partner & Associate Director, Creativity & Scenarios

New York

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