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Thinking in New Boxes

In a paradigm-busting book, Luc de Brabandere and Alan Iny describe a fundamentally different—and far more effective—approach to stretching peoples’ perspectives. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.

Five Ways to Nudge Your Brainstorms to Greatness

Truly great brainstorming is rare. Increase your odds with these five hacks from behavioral economics.

TED Talk

Alan Iny: Reigniting Creativity in Business

Alan Iny offers a key to the well-meaning exhortation to “think outside the box:” Apply doubt to the very models and philosophies that make up the box itself.

Breaking Through: Proven Idea-Generation Practices

On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.

How Does Creativity Really Work?

In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.

“Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”

—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin

Building New Boxes: How to Run Brainstorming Sessions That Work

A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.

Rethinking Scenarios

A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.

YouTube Video

Thinking in New Boxes

To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.

How to Bring Fundamental Change to Your Business

To generate truly game-changing ideas, executives must not only think outside the box but also construct fresh intellectual frameworks.

“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”

—Peter Gelb, general manager, Metropolitan Opera