Most Recent Insights

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Slideshow
June 26, 2025
Frontline employees have hit a “silicon ceiling,” with only half of them regularly using artificial intelligence tools, according to BCG’s global AI at Work survey. What can be done?
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Article
June 26, 2025
Insurers need to understand the structural shifts reshaping the brokerage industry and determine how to maximize the value of their support.
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Report
June 26, 2025
How has the innovation landscape evolved over two decades? And how should leaders prepare for what comes next?
Flipping The Script
Video
June 26, 2025
Flipping The Script
Salomon's Scott Mellin and BCG's Amaryllis Liampoti unpack how a bold reset, clear purpose and authentic storytelling drove a powerful brand comeback.
When Content Converts: Inside TikTok’s Retail Influence
Video
June 26, 2025
When Content Converts: Inside TikTok’s Retail Influence
Lorry Destainville of TikTok and Pacvue’s Sunava Dutta explore how viral trends are reshaping the path to purchase through creator-driven commerce.
The Art of Modern Marketing
Video
June 26, 2025
The Art of Modern Marketing
Oliver Pilgerstorfer of IMF explains why real innovation in marketing isn’t about doing the same things faster with AI—it’s about reinventing the playbook entirely.
Turning Data Insights into a Creative Advantage
Video
June 26, 2025
Turning Data Insights into a Creative Advantage
Data helps not only to understand what works but also to optimize the resources needed for creative production, say Anastasia Leng of CreativeX and BCG’s Amaryllis Liampoti.
Personalization Leaders Are Emerging in Every Industry
Video
June 26, 2025
Personalization Leaders Are Emerging in Every Industry
BCG’s Mark Abraham shares what leading brands do differently—and how others can capture a share of the $2 trillion personalization opportunity.
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