Most Recent Insights

Article
February 17, 2026
In the B2B software market, buyers are increasingly skeptical of bold promises about AI solutions. Vendors need to reimagine their go-to-market strategies.
Article
February 17, 2026
For Middle Eastern telcos, the challenge is no longer ambition. It is execution, governance, and the ability to make transformation stick at scale.
Article
February 13, 2026
Commercial banks in emerging markets can reduce their climate-related risk and create value by providing clients with financing options. First movers will gain the most.
Introducing Healthcare Commercial AI by BCG X
Video
February 12, 2026
Introducing Healthcare Commercial AI by BCG X
Healthcare Commercial AI by BCG X brings Agentic AI, omnichannel orchestration, and patient-level insights into one tailored suite of products to boost productivity, accelerate ROI, and drive sales impact for pharma and life sciences companies.
Article
February 12, 2026
Consumer packaged goods marketing is becoming more growth oriented and AI enabled, allowing functions to rewire for speed and localization to create holistic value.
Article
February 12, 2026
Structural overcapacity, tighter margins, and fast-moving challengers are eroding long-standing advantages that industry leaders previously enjoyed.
Article
February 11, 2026
With budget pressures, changes introduced by AI, and ongoing challenges to measuring ad impact, travel marketers must invest in industry-specific actions.
Article
February 11, 2026
Defense spending is rising, yet many systems still face shortages and long lead times. The solution: innovation along the value chain to dramatically improve production rates.
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