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Most Recent Insights
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July 14, 2026
Organizations need sophisticated measurements of incrementality to distinguish between NBAs that positively influence customer behavior and actions that may have a cannibalistic effect on the customer’s intent.
Article
July 14, 2026
To manage the explosion of complexity that comes with deploying agentic solutions, companies must retrofit existing architecture and governance to create a scalable AI backbone.
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July 14, 2026
Using AI to reshape the access center can shift it from a cost center to a revenue engine.
Video
July 14, 2026
Brand Matters More in the Age of AI
As AI makes performance advertising more efficient and effective, brand is becoming a stronger competitive signal, says Moloco's Paul D'Arcy.
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July 13, 2026
Armed forces around the world routinely have a third of their aircraft grounded for maintenance issues. Solving the problem requires a smarter approach.
Video
July 13, 2026
What Will Define Leadership for Sustainable Consumer Products?
Tying the sustainability strategy to business outcomes is essential, say Ann Tracy of Colgate-Palmolive and BCG’s Shalini Unnikrishnan. But leaders ensure initiatives fuel company priorities.
Video
July 13, 2026
How Frontier Firms Are Scaling AI
Microsoft's Keith Mercier and BCG's Mai-Britt Poulsen explore why leadership alignment, clear governance, and bold reinvention separate AI leaders from companies still stuck in experimentation.
Video
July 13, 2026
Packaging That Delivers More
Christoph Wegener of SIG Group AG explains why packaging must be economically viable, environmentally sustainable, and adaptable to changing consumer demand.
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