Most Recent Insights

Video
June 24, 2026
The New Rules of Brand Discovery
Adobe Enterprise’s Rachel Thornton and BCG’s Janet Balis explore why marketers must build brands for both people and AI agents, and the importance of third-party voices.
Video
June 24, 2026
Where AI Delivers Growth
BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference.
Video
June 24, 2026
Avoiding Brand Drift in the AI Era
As content creation accelerates, Rachel Thornton of Adobe Enterprise discusses how companies can scale creative output while staying true to their brand with BCG’s Janet Balis.
Article
June 24, 2026
As agentic AI transforms the consumer industry, companies are scrambling to maximize returns on their AI investments. A BCG/Consumer Goods Forum survey illuminates where performance gaps are widening and how frontrunners are finding success.
Article
June 23, 2026
Changes to the business model of the six countries of the Gulf Cooperation Council have important implications for businesses and investors, as well as other countries, worldwide.
Article
June 23, 2026
As technology costs decline and AI hits an inflection point, in-store tech is poised to re-emerge as the next big revenue opportunity for grocery retailers.
Update
June 23, 2026
As AI embeds itself in daily workflows, it is not just changing what people need to learn, but it is transforming how and when they learn too.
Article
June 23, 2026
Intelligence is becoming more scalable and accessible, and advantage comes from applying it to business problems with AI at the center.
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