BCG in the United States

The era of easy growth in the activewear market is ending—but brands that decode generational style, wellness, and shopping shifts can still thrive in a saturated, AI-driven market.

How one CEO’s transformation formula unlocked value and impact beyond his organization’s boldest expectations.

Teens are a rising force in the US beauty market. Our survey reveals where they shop, the brands they prefer, and what truly influences them.

Alicia Pittman’s journey—from intelligence analysis to global consulting—has been shaped by a commitment to people, purpose, and driving transformation where it matters most.

A forward-thinking CEO agenda has never been more crucial. Our insights give you greater clarity on what lies ahead, helping you lead with confidence.

In this interview series, Sharon Marcil, BCG’s North America Chair, talks with industry leaders about how they’ve navigated challenges and seized opportunities. Executives can gather advice from others’ leadership lessons and become inspired to tackle their unique obstacles with vision.