BCG in the United States

BCG’s annual US Holiday Survey reveals a brighter consumer outlook than headlines suggest, highlighting how shopping motivations and AI are shaping the holiday retail season. Let me read out to the design team and circle back asap.

The question facing insurance COOs and CIOs today is how to transform their core system so it’s capable of scaling and capturing AI’s full benefits.

AI agents are starting to shop on consumers’ behalf. The digital flywheel that has driven retail growth must now serve agents as well as shoppers.

Traditional marketing wasn’t designed for an agentic world. The Composable Shelf bridges that gap, changing how campaigns are created while giving AI the context it needs to turn existing marketing resources into individualized customer interactions.