Managing Director & Senior Partner
Masao Ukon leads Boston Consulting Group’s work in Automotive in Western Europe and South America.
Masao has extensive experience working with clients in the airline, automotive and mobility, manufacturing, and other industrial sectors across topics including strategy, digital and analytics, marketing and sales, mergers and acquisitions, and corporate finance. He also has significant experience helping companies address issues related to large-scale transformations, turnaround, productivity, and operations.
Prior to joining the firm, Masao worked for General Motors, where he held positions in project engineering and product development.
As electric vehicles come to dominate the global car market, profitable growth for the industry’s suppliers will depend on refocusing their parts portfolios.
Neste estudo, Masao Ukon analisa o contexto das mudanças climáticas e do Acordo de Paris, e como atingir as ambiciosas metas de redução de gases de efeito estufa nas próximas décadas impõe um desafio sem precedentes para a indústria automotiva global. A longo prazo, a aplicação de tecnologias de eletrificação, combinada com uma matriz energética limpa, parecem um caminho sem volta para zerar as emissões de veículos.
This content presents an analysis about the context of climate change and the Paris Agreement, and how to achieve ambitious targets for reducing greenhouse gases in the next decades set an unprecedented challenge for the global automotive industry. Electrification technologies, combined with a clean energy matrix, seem like a one-way street to zero vehicle emissions.
Big changes loom for air carriers, including the need for more personalized service and increased sustainability. Here’s how industry leaders should respond.
Technological advances and fast connectivity expansion have drastically changed the transportation and mobility context in many countries. These coefficients have also contributed to accelerated behavioral change in consumers processes. Thereby, BCG Brazil has designed and conducted a survey with more than 1,500 people to understand their attitudes and preferences regarding the new possibilities and locomotion dynamics.
The last decade was a turbulent one for Latin America. But these elite companies still achieved above-average growth. Here are the secrets to the multilatinas’ success.
Despite Brazil’s economic hardships, opportunities to create value for shareholders can be found. But companies accustomed to easy growth will need to fundamentally recalibrate their approach.
We project that, by 2020, interior cities will account for nearly half of incremental household consumption, or around $130 billion in added spending. They will be especially important sources of growth in sectors such as financial services, automobiles, and apparel.
A decade of strong growth driven by consumption is losing steam. To keep its economy moving forward, Brazil must address such issues as weak productivity.
BCG has identified the four most promising regional clusters among the next generation of rising auto markets. We explore each regional cluster—and the unique regional approach it requires—in depth.
Established markets offer slow or no growth, while the best opportunities in BRICs have been taken. Where next for automotive companies seeking fresh growth?