我们对企业和组织初心的前沿思考

BCG Brighthouse 在企业和组织初心上的思想领导力能够帮助企业了解初心的力量以及如何发掘这一力量。

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Unlocking the Power of Purpose

The Power of Purpose in Business

What is a company's purpose? How is purpose different from mission or vision? Ashley M. Grice, CEO of BCG Brighthouse, explores how the power of purpose pushes boundaries of innovation and brings clarity to every aspect of an organization.

"Two Minutes on Tuesday" with Rich Lesser

BCG's Rich Lesser describes the critical role that purpose plays in his conversations with business leaders today. Though barely discussed five to ten years ago, purpose is now a key imperative for companies--and it must extend beyond delivering value to shareholders.

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