Managing Director & Senior Partner
BCG 的数字化加速指数是一项问卷评估，旨在从 27 个维度对公司的数字化成熟进行评估。
BCG 的数字化加速指数 (DAI) 是一个强大的诊断工具，企业可以用它来开展数字化能力评估，并将自身的数字化表现与同行、行业平均水平、一流数字领先者等进行比较。DAI 还可以用来评估仿生企业在转型上的 准备程度即通过新技术与人类能力的融合推动增长、创新、效率和韧性。
Companies leverage DAI in two ways:
At the beginning of a digital transformation, companies use DAI to benchmark their digital maturity in 36 categories, such as customer journeys, digital supply chain, and marketing personalization. This early benchmarking becomes exponentially more valuable over the course of a digital transformation as companies track digital growth to identify where they’re gaining traction and where they’re falling behind.
Companies also use DAI, in combination with deep-dive assessments, to benchmark their broad capabilities, such as new digital growth, go-to-market capabilities, and future-ready tech functions. By focusing on the capabilities that boost digital maturity, companies can improve competitive advantage along multiple performance indicators, such as time to market, cost efficiency, product quality, and customer satisfaction.
The DAI database includes digital maturity data from more than 8,000 companies. It delivers the data leaders need to define a unique and achievable digital ambition, develop an integrated digital strategy roadmap, and build a reliable foundation from which to launch their digital transformation.
The scope of DAI is unparalleled. BCG’s digital maturity framework has already been used by top-level executives and digital experts across all industries and geographies. In addition to companies, governments have used it to assess their entire economies in order to prioritize sector programs and develop digital centers of excellence.
BCG also offers a DAI app that lets companies instantly access data, track progress in real time, and visualize clear correlations between digital maturity and financial outcomes. The data is continuously refreshed, and more than 50% of the data points are younger than 18 months.
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