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衡量数字化成熟,以驱动优越绩效

BCG 的数字化加速指数是一项问卷评估,旨在从 27 个维度对公司的数字化成熟进行评估。

数字化成熟——衡量某一组织通过数字化创造价值的能力,是公司成功的一个关键预测指标 数字化转型。具有高度数字化成熟的企业在多个绩效指标上都具有竞争优势,这些指标包括收入增长、进入市场的时间、成本效率、产品质量和客户满意度。数字成熟度较低的企业则很难实现这些优势。由于数字技术会对公司业绩带来持续贡献,数字技术领先者和落后者之间的差距可能会扩大。

Our Digital Maturity Assessment Survey

BCG 的数字化加速指数 (DAI) 是一个强大的诊断工具,企业可以用它来开展数字化能力评估,并将自身的数字化表现与同行、行业平均水平、一流数字领先者等进行比较。DAI 还可以用来评估仿生企业在转型上的 准备程度即通过新技术与人类能力的融合推动增长、创新、效率和韧性。

Companies leverage DAI in two ways:

At the beginning of a digital transformation, companies use DAI to benchmark their digital maturity in 36 categories, such as customer journeys, digital supply chain, and marketing personalization. This early benchmarking becomes exponentially more valuable over the course of a digital transformation as companies track digital growth to identify where they’re gaining traction and where they’re falling behind.

Companies also use DAI, in combination with deep-dive assessments, to benchmark their broad capabilities, such as new digital growth, go-to-market capabilities, and future-ready tech functions. By focusing on the capabilities that boost digital maturity, companies can improve competitive advantage along multiple performance indicators, such as time to market, cost efficiency, product quality, and customer satisfaction.

What Makes the Digital Acceleration Index Unique?

The DAI database includes digital maturity data from more than 8,000 companies. It delivers the data leaders need to define a unique and achievable digital ambition, develop an integrated digital strategy roadmap, and build a reliable foundation from which to launch their digital transformation.

The scope of DAI is unparalleled. BCG’s digital maturity framework has already been used by top-level executives and digital experts across all industries and geographies. In addition to companies, governments have used it to assess their entire economies in order to prioritize sector programs and develop digital centers of excellence.

BCG also offers a DAI app that lets companies instantly access data, track progress in real time, and visualize clear correlations between digital maturity and financial outcomes. The data is continuously refreshed, and more than 50% of the data points are younger than 18 months.

了解 BCG 数字成熟度评估专家

Our Client Work on Digital Maturity

Look to the Digital Champions to See DAI's Value

Look to the Digital Champions to See DAI's Value

Look to the Digital Champions to See DAI's Value

Digital Acceleration Index in Oil and Gas

Digital Acceleration Index in Oil and Gas

BCG’s Digital Acceleration Index for Retail

BCG’s Digital Acceleration Index for Retail

Digitalization: How Digital Champions Invest and Transform

Digitalization: How Digital Champions Invest and Transform

Digital in the Public Sector

Digital in the Public Sector

Digital Acceleration Index for Governments and Public Sector

Digital Acceleration Index for Governments and Public Sector


详细了解数字化加速指数

The Moment of Truth in Every Digital Journey

The Moment of Truth in Every Digital Journey

Digital journeys often stall before generating significant value. But leading companies use five bionic boosters to maintain their transformation’s momentum.

Systems Thinking Powers Bionic Success

Systems Thinking Powers Bionic Success

Why do digital natives grow into the world’s most valuable companies seemingly overnight while the world’s largest legacy companies achieve only incremental digital progress?

How Bionic Companies Translate Digital Maturity into Performance

How Bionic Companies Translate Digital Maturity into Performance

Scaling digital investments more effectively results in organization-wide improvements, which can be measured in earnings, enterprise value, and customer satisfaction.

The AI Advantage of Bionic Companies - Infographic

The AI Advantage of Bionic Companies

Bionic companies—those that combine human and technology capabilities—generate about double the earnings and enterprise value of other companies.

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How Digital Champions Invest

Digital champions are expanding their lead with investments to enhance technology and IT, build their talent base, and push digital projects—including in AI—to scale.

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How Digital Champions Invest: The Infographic

BCG surveyed 1,800 companies in Europe, Asia, and the US to evaluate their digital maturity across more than 35 dimensions of digital transformation.

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Digital Maturity Is Paying Off

Although the performance gap is widening between digital champions and laggards, companies can take steps to mature.


行业中的数字化加速指数

Racing Toward a Digital Future in Metals and Mining-rectangle.jpg

Racing Toward a Digital Future in Metals and Mining

The industry has struggled with digital adoption, but it can be hugely beneficial when done right. Learn about the five practices that can help you fast-track your digital transformation.

Digital Underinvestment

Digital Underinvestment Hurts Insurers

Insurance companies that make targeted, bold investments in digital initiatives see quick returns on revenue generation, cost containment, and customer satisfaction.

Aerospace and Defense Needs to Double Down on Digital - rectangle

Aerospace and Defense Needs to Double Down on Digital

Now is a good time to rethink and refocus technology investments with an eye to improving manufacturing capabilities and better managing production capacity.

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Digital Powers Value Creation in Oil and Gas

A recent BCG study finds that upstream O&G companies struggle to deliver value from digital and that digital maturity correlates with value delivery.

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