Pricing and Revenue Management Latest Thinking

Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.

精选洞察

COVID-19

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How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.

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新冠疫情和新领导力议程

新冠疫情的爆发凸显出在面对变革性全球风险时,企业需要具备快速恢复能力。

Expert Views

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Pricing Strategy

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Medtech

Industrial Goods

Financial Services

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How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

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